diff --git a/install.sh b/install.sh
new file mode 100644
index 0000000..c7fc926
--- /dev/null
+++ b/install.sh
@@ -0,0 +1,188 @@
+#!/usr/bin/env bash
+set -Eeuo pipefail
+
+APP_DIR="/var/www/botshop"
+REPO_URL="https://github.com/viktor138irk/bot.git"
+DB_NAME="botshop"
+DB_USER="botshop_user"
+DB_PASS=""
+ADMIN_NAME="Admin"
+ADMIN_EMAIL="admin@local.test"
+ADMIN_PASS=""
+SERVER_NAME="_"
+INSTALL_POLLING=1
+
+log() { echo -e "\033[1;36m[BotShop]\033[0m $*"; }
+err() { echo -e "\033[1;31m[Ошибка]\033[0m $*" >&2; }
+need_root() { if [[ "${EUID}" -ne 0 ]]; then err "Запусти от root: sudo bash install.sh --local"; exit 1; fi; }
+rand_pass() { tr -dc 'A-Za-z0-9' </dev/urandom | head -c 24; }
+local_ip() { hostname -I 2>/dev/null | awk '{print $1}'; }
+
+usage() {
+  cat <<'USAGE'
+BotShop installer
+
+Локальная установка без домена:
+  sudo bash install.sh --local
+
+Опции:
+  --local                       Локальный режим без домена и SSL. Админка по http://IP/
+  --dir /var/www/botshop        Папка установки
+  --db-name botshop             Имя базы
+  --db-user botshop_user        Пользователь базы
+  --db-pass PASSWORD            Пароль базы. Если не указан — будет сгенерирован
+  --admin-email EMAIL           Email администратора
+  --admin-pass PASSWORD         Пароль администратора. Если не указан — будет сгенерирован
+  --no-polling                  Не создавать systemd-сервис polling
+  --help                        Справка
+USAGE
+}
+
+while [[ $# -gt 0 ]]; do
+  case "$1" in
+    --local) SERVER_NAME="_"; shift ;;
+    --dir) APP_DIR="$2"; shift 2 ;;
+    --db-name) DB_NAME="$2"; shift 2 ;;
+    --db-user) DB_USER="$2"; shift 2 ;;
+    --db-pass) DB_PASS="$2"; shift 2 ;;
+    --admin-email) ADMIN_EMAIL="$2"; shift 2 ;;
+    --admin-pass) ADMIN_PASS="$2"; shift 2 ;;
+    --no-polling) INSTALL_POLLING=0; shift ;;
+    --help|-h) usage; exit 0 ;;
+    *) err "Неизвестная опция: $1"; usage; exit 1 ;;
+  esac
+done
+
+need_root
+
+if [[ -z "$DB_PASS" ]]; then DB_PASS="$(rand_pass)"; fi
+if [[ -z "$ADMIN_PASS" ]]; then ADMIN_PASS="$(rand_pass)"; fi
+
+log "Установка пакетов"
+export DEBIAN_FRONTEND=noninteractive
+apt-get update
+apt-get install -y nginx mysql-server git unzip curl ca-certificates php-fpm php-cli php-mysql php-curl php-mbstring php-xml php-zip
+
+log "Подготовка проекта в ${APP_DIR}"
+mkdir -p "$(dirname "$APP_DIR")"
+if [[ -d "$APP_DIR/.git" ]]; then
+  git -C "$APP_DIR" pull --ff-only
+else
+  rm -rf "$APP_DIR"
+  git clone "$REPO_URL" "$APP_DIR"
+fi
+mkdir -p "$APP_DIR/storage/logs"
+
+log "Настройка MySQL"
+mysql -uroot <<SQL
+CREATE DATABASE IF NOT EXISTS \`${DB_NAME}\` CHARACTER SET utf8mb4 COLLATE utf8mb4_unicode_ci;
+CREATE USER IF NOT EXISTS '${DB_USER}'@'localhost' IDENTIFIED BY '${DB_PASS}';
+ALTER USER '${DB_USER}'@'localhost' IDENTIFIED BY '${DB_PASS}';
+GRANT ALL PRIVILEGES ON \`${DB_NAME}\`.* TO '${DB_USER}'@'localhost';
+FLUSH PRIVILEGES;
+SQL
+
+log "Импорт схемы базы"
+mysql -u"$DB_USER" -p"$DB_PASS" "$DB_NAME" < "$APP_DIR/database/schema.sql"
+
+log "Создание storage/config.php"
+cat > "$APP_DIR/storage/config.php" <<PHP
+<?php
+return [
+    'db_host' => 'localhost',
+    'db_name' => '${DB_NAME}',
+    'db_user' => '${DB_USER}',
+    'db_pass' => '${DB_PASS}',
+];
+PHP
+
+log "Создание администратора"
+ADMIN_HASH="$(php -r 'echo password_hash($argv[1], PASSWORD_DEFAULT);' "$ADMIN_PASS")"
+mysql -u"$DB_USER" -p"$DB_PASS" "$DB_NAME" <<SQL
+INSERT INTO users (name, email, password_hash, role)
+SELECT '${ADMIN_NAME}', '${ADMIN_EMAIL}', '${ADMIN_HASH}', 'admin'
+WHERE NOT EXISTS (SELECT 1 FROM users WHERE email='${ADMIN_EMAIL}');
+SQL
+
+log "Настройка прав"
+chown -R www-data:www-data "$APP_DIR"
+chmod -R 775 "$APP_DIR/storage"
+
+PHP_SOCK="$(find /run/php -maxdepth 1 -type s -name 'php*-fpm.sock' | sort -V | tail -n 1)"
+if [[ -z "$PHP_SOCK" ]]; then
+  err "Не найден php-fpm.sock в /run/php"
+  exit 1
+fi
+
+log "Настройка Nginx для локального доступа"
+cat > /etc/nginx/sites-available/botshop <<NGINX
+server {
+    listen 80 default_server;
+    server_name ${SERVER_NAME};
+
+    root ${APP_DIR}/public;
+    index index.php index.html;
+
+    access_log /var/log/nginx/botshop_access.log;
+    error_log /var/log/nginx/botshop_error.log;
+
+    client_max_body_size 32m;
+
+    location / {
+        try_files \$uri \$uri/ /index.php?\$query_string;
+    }
+
+    location ~ \.php$ {
+        include snippets/fastcgi-php.conf;
+        fastcgi_pass unix:${PHP_SOCK};
+    }
+
+    location ~ /\. {
+        deny all;
+    }
+}
+NGINX
+
+rm -f /etc/nginx/sites-enabled/default
+ln -sf /etc/nginx/sites-available/botshop /etc/nginx/sites-enabled/botshop
+nginx -t
+systemctl reload nginx
+
+if [[ "$INSTALL_POLLING" -eq 1 ]]; then
+  log "Настройка polling-сервиса для Telegram без домена"
+  cat > /etc/systemd/system/botshop-polling.service <<SERVICE
+[Unit]
+Description=BotShop Telegram polling worker
+After=network-online.target mysql.service
+Wants=network-online.target
+
+[Service]
+Type=simple
+User=www-data
+Group=www-data
+WorkingDirectory=${APP_DIR}
+ExecStart=/usr/bin/php ${APP_DIR}/scripts/polling.php
+Restart=always
+RestartSec=5
+
+[Install]
+WantedBy=multi-user.target
+SERVICE
+  systemctl daemon-reload
+  systemctl enable botshop-polling.service
+  systemctl restart botshop-polling.service || true
+fi
+
+IP="$(local_ip)"
+log "Готово"
+echo ""
+echo "Админка:       http://${IP:-SERVER_IP}/login"
+echo "Email:         ${ADMIN_EMAIL}"
+echo "Пароль:        ${ADMIN_PASS}"
+echo "База:          ${DB_NAME}"
+echo "Пользователь:  ${DB_USER}"
+echo "Пароль БД:     ${DB_PASS}"
+echo ""
+echo "Локальный режим: домен и SSL не нужны. Для Telegram работает polling-сервис."
+echo "Статус polling: systemctl status botshop-polling --no-pager"
+echo "Логи polling:   journalctl -u botshop-polling -f"